Jordan 3 Retro Do the Right Thing: A Cult Classic

The Do The Right Thing Air Jordan 3, widely known as "DTRT," holds a special place in sneaker history. It was the first time a shoe colorway drew inspiration from a significant film centered on sneaker culture, Spike Lee's "Do The Right Thing," released in 1989. The movie is beloved by sneakerheads, especially for the memorable scene where Buggin’ Out’s Air Jordan 4 is accidentally scuffed.

Unique Design and Colorway

Interestingly, the colorway for the DTRT Jordan 3 wasn't influenced by the iconic White Cements featured in the film but instead by its promotional materials. The movie's cover and posters showcased a blue backdrop with yellow lettering, directly inspiring the shoe's design. The color scheme, described officially as "Brisk Blue/Pro Gold-Radiant Green," consists of a nubuck blue upper, accentuated with yellow and white details, and complemented by a striking lime green Jumpman logo on the tongue and within the visible Air unit at the heel.Initially not embraced as enthusiastically as some of the original colorways, the Air Jordan 3 DTRT gradually won over a fanbase and is now highly sought-after, commanding a price much beyond its original 2007 retail cost of $135. Despite nostalgic moments like the movie's $100 price tag for sneakers, the DTRT remains a cherished signature shoe for many.