Jordan 3 Retro White Cement '88 Dunk Contest (2013)

The 2013 release of the White Cement Air Jordan 3 "88" featuring Nike Air on the heel was one of the most eagerly awaited sneaker launches. By this time, every Air Jordan aficionado was longing for the return of the Nike Air branding instead of the Jumpman logo on the Jordan 3s.

A Timeless Classic

Naturally, the Nike Air Jordan III holds a special place for numerous reasons. Notably, it was among the first sneakers to showcase the famous Elephant Print. Presented to Michael Jordan by Tinker Hatfield back in 1988, the Air Jordan III played a crucial role in persuading MJ to continue his association with Nike. The White Cement AJ3 cemented its legendary status when Michael Jordan wore it to clinch the NBA Slam Dunk Contest, executing his renowned free throw line jump. This iconic moment remains one of the most recognized images of MJ. To honor the 25-year milestone of this historic dunk, Nike launched the White Cement Jordan III "88" precisely on February 6th, 2013, at 4:51 EST, priced at $200. The release became an instant sensation, quickly selling out. Although it was subsequently released in Asia and restocked multiple times over the following 18 months, it remains a highly coveted sneaker.