Nike Air More Uptempo Rayguns Overview

Honoring a Legendary Ad Campaign

Nike Basketball paid tribute to one of its most imaginative advertising efforts from the early 2000s with the Nike Air More Uptempo Rayguns. The 2002 campaign revisited the year 1975, spotlighting a make-believe ABA team, the Roswell Rayguns, transforming them from underdogs to basketball legends. Nike initially celebrated this fictional team with the logo and colors on the 2005 Nike SB Dunk Low Rayguns. This homage continued as various models, including SB Dunks, Kyries, and Air Force 1s, included nods to the ultimate fictional ABA champions.The Nike Air More Uptempo Raygun features a white leather build, accented by red, black, and yellow trim outlining the signature bubble "AIR" letters on the sides. Yellow Swooshes adorn the toe and heel, while a Roswell Rayguns basketball emblem is embroidered on the heel. An orange patent leather badge on the tongue and a full-length Air unit in the white sole complete this shoe, reminiscent of the 90s basketball footwear style.Released in March 2021, the Nike Air More Uptempo Rayguns were priced at $170 and are available on Boxstock.