Explore the BBC Ice Cream x Pharrell x Reebok Board Flip 'Peach' Black

Pharrell Williams and Nigo, the visionary behind A Bathing Ape and designer for Pharrell's BBC Ice Cream, team up with Reebok for the release of the BBC Ice Cream x Pharrell x Reebok Board Flip 'Peach' sneaker.

Style and Design

True to the playful spirit of the BBC Ice Cream brand, this low-top design features a striking black upper, a cushioned tongue and lining, turquoise laces, and detailed perforations throughout. Peach accents adorn the toe box and heel, complemented by a turquoise touch on the midsole, infusing the shoe with vibrant contrasts.