Introducing the New Balance 990v2 Concepts Tyrian

Discover the striking collaboration between New Balance and the Massachusetts-based streetwear retailer, Concepts, with the 990v2 model. This version of the shoe draws inspiration from the luxurious dye known to be reserved for ancient royalty and empires. Released under the title Boxstock exclusive, the 'Tyrian' iteration of the 990v2 flaunts a rich purple suede upper, evocative of the opulent Tyrian Purple dye, historically extracted from sea snails.

Premium Design and Details

This high-end design also incorporates specialized touches such as Concepts-branded lace aglets, a unique tortoiseshell lace lock, and reflective elements on the ‘N’ logo underlay and heel tab, culminating in a shoe that truly stands out.